Marketing Pathway

  • Marketing Pathway logo The Marketing pathway is designed to prepare learners for careers and/or continuing education opportunities in planning, managing and performing marketing activities to reach organizational objectives such as brand management, professional sales, merchandising, marketing communications and market research.

    Your Options

    • Non-Transfer program available at all five high schools

Career Opportunities

    • Advertising Manager
    • Digital Marketing Analyst
    • Market Research Analyst
    • Public Relations Manager or Director
    • Marketing Associate or Director
    • Market Development
    • Communications Manager

Sequence of Courses

Course Title Academy/Program Grade Level Pathway Level Credit
Business Essentials 9-10 Introductory 0.5
Accounting I 9-12 Technical 0.5
Accounting II 9-12 Technical 0.5
Business Communications 10-12 Technical 0.5
Business Economics 9-12 Technical 0.5
Business Managment 12 Technical 0.5
Entrepreneurship 11-12 Technical 0.5
Foundations of e-Communication 21st Century:e-communication 9 Technical 1.0
Graphic Design I 9-12 Technical 0.5
Graphic Design II 10-12 Technical 0.5
Principles of Marketing I 9-12 Technical 0.5
Principles of Marketing II 10-12 Technical 0.5
Sports Information Directors 21st Century: e-Communications 11-12 Technical 1.0
Web Design I 9-12 Technical 0.5
Web Design II 10-12 Technical 0.5
Marketing Applications Capstone I 11-12 Application 0.5
Marketing Applications Capstone II 11-12 Application 0.5

Credit Info - Marketing

  • To be considered a CTE Completer in the pathway, students must complete 3.0 credits within the course sequence and earn an industry recognized, comprehensive certification or pass a third-party, end-of-pathway assessment. At least 2.0 of the required 3.0 required credits must be a combination of technical and application level courses.

    Offered at: Olathe East, Olathe North, Olathe Northwest, Olathe South, Olathe West